Authenticity has become one of the most valuable currencies in the digital economy, but most brands struggle to communicate it in a way that connects and converts. In this episode of Conversational Currency, host Shadeed Eleazer sits down with Frances Leary, an international speaker, author, and trainer whose folkloric approach to education and communication has transformed classrooms, campaigns, and companies around the world. Frances brings her unique lens as a National Board Certified educator with experience across the U.S., Canada, Europe, and Africa. With a master’s degree in folklore, she understands that stories and values are the cultural DNA of every human interaction—and when those values are missing from social media messaging, campaigns fail. Together, Frances and Shadeed explore how to embed core values into your brand, why authenticity beats algorithms, and how leaders can create campaigns that not only attract clients but convert them into lifelong advocates. If you are an author, consultant, or entrepreneur ready to cut through the noise, this episode is your blueprint for value-driven social media that scales reputation, authority, and trust.
In this exclusive interview, Frances Leary, international speaker, author, trainer, and folkloric educator, joins Shadeed Eleazer on Conversational Currency to unpack the real reason social media campaigns succeed or fail. With a master’s degree in folklore and a career spent inspiring audiences across continents, Frances reveals how cultural storytelling, core values, and authenticity form the backbone of meaningful communication.
This episode provides practical tools for authors, consultants, and entrepreneurs who want to future-proof their brand by leading with values and crafting campaigns that transform prospects into lifelong fans.
Why authenticity is the most valuable element in your social media messaging
How to infuse your brand’s core values into every campaign
The difference between personal and private accounts—and why it matters
Why so many social campaigns fail, and the mindset shift that turns failure into success
How Frances’ folkloric approach can reshape education, business, and brand growth
🔗 Learn more about Frances Leary: www.francesleary.com
🔗 Explore the work of Eileen Head (Enneagram & relationships): www.eileenhead.com
📘 Access Shadeed’s Digital Asset Action Plan: https://digitalassetplan.com
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